Coca-Cola HBC
Refreshing integrated reporting
We like nothing better than a client who embraces change, so we were delighted when Coca-Cola HBC asked us to reimagine its integrated report to tell a more concise story, focusing on content that really matters to stakeholders.
We began by running ‘Cut the Clutter’ workshops with section owners, to help us identify where repetition and excess detail were detracting from the report’s impact. The results were significant. We were able to reduce the size of their strategic report by over 80 pages.
To keep the report focused on core content and cater to digital audiences, we incorporated more embedded links, QR codes and videos, giving their readers quick access to interactive content and further insights online.
We embraced a new brand refresh, ensuring that the report was the epitome of the new brand and visually showcased its purpose. Data visualisation and infographics throughout helped transform copy-heavy pages into accessible, engaging content.
The result is a report that is not only visually streamlined but also communicates its core themes of innovation, growth and sustainability, along with greater impact.
“Thank you so much for the very smooth process over the last few months. Really excellent organisation, combined with great positive energy and calm, which was really appreciated by the whole team.”
CCH, IAR, Steerco
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