


At our recent webinar, Materiality, made useful, Lucy Smail (Client Services Director) and I unpacked why so many assessments look complete on paper but land nowhere near strategy. Watch the full recording here, or read on for the highlights.
The problem isn’t methodology. It’s what happens around it.
I see teams pouring effort into the process – building long lists, structuring the scoring, running stakeholder engagement – and have nothing left for the bit that actually matters: deciding what it all means. The result is a matrix nobody quite knows what to do with, and often a list of 20-plus “material” topics that hasn’t prioritised anything at all.
“The gap between a useful assessment and a box-ticking one rarely comes down to methodology. It comes down to the quality of the conversation happening throughout.”
A good assessment does three things at once
Strategically useful. Defensible. Decision-driving. Most manage one, maybe two and quietly lose the rest along the way. All three, together, is the bar.
Four shifts that actually move the needle
The five-question test
Want to know if your last assessment actually worked? Ask:
I pointed to our client, Aston Martin Lagonda, as an example of this done well – transparent methodology, clear cross-functional ownership, and every material topic mapped straight to a strategic pillar. Worth a look if you want to see the theory in practice.

Where this leaves you
If your materiality work feels complete on paper but unclear in practice, that’s where we step in. We help clients with refreshes, full resets, strategy linkage and reporting realignment – whatever stage you’re at.
If any of this struck a chord, or you’re already weighing up a refresh or reset, let’s talk it through. Just hit reply. Or catch the recording again here if you want to revisit any of it.