Protecting your investor story when AI is the first reader

Stephen Butler

Reporting & Advisory Director

Luna Raphael

Creative Director & Digital Lead

When AI reads your Annual Report first, what’s left of your story?

Reporting season is almost upon us, and everybody is talking about whether AI can find your corporate content.

That matters. But the bigger question is what AI does to your story once it finds it.

At Luminous, we decided to test this. We asked AI the questions investors ask and compared its answers with the original corporate reporting. The answers were usually accurate, but the stories came back flatter. On average, companies lost 16% of their distinctiveness when their investor story was interpreted by AI.

Being found is no longer enough. Your business also needs to remain recognisable once AI has read and retold its story.

Join us on October 1st at 12:00 to explore:

What our research reveals about the impact of AI on investor stories
How to construct a story that survives AI interpretation and sets your business apart
How the latest AI tools can support your corporate reporting process
What companies should be doing now to improve AI discoverability

Speakers:

Stephen Butler, Reporting & Advisory Director, Luminous
Luna Raphael, Creative Director and Digital Lead, Luminous
Ross Hawley, Head of Investor Relations, ZIGUP & Chair of AI Working Group, The Investor Relations Society

You’ll leave with practical ideas to strengthen your investor story, protect its distinctiveness and make your corporate content work harder in an AI-led world.

Can’t make it? Register anyway for early access to the recording.