Your voice: Use it or lose it
A strong corporate website should do more than inform. It should differentiate.
Too often, corporate websites all take a similar approach: the same basic structure; the same content based around regulatory requirements, and the same approach to quarterly updates. The businesses that stand out are the ones that treat their digital presence as a strategic brand tool, not just a communications platform.
Learning from the brand world.
Corporate websites could learn a lot from their B2C counterparts. For these brands the digital experience is key to how they communicate their positioning, point of difference and value.
Brands that break out and think harder about how they communicate and engage can create a more distinctive experience – much as leading B2C brands already do, using a curated, brand-led approach that feels personalised to every stakeholder.
We’ve embedded this way of working into our approach to corporate websites. We start with their brand. Working with our clients to understand their specific business goals, objectives and challenges. Taking a deep dive into their purpose, mission and positioning; how they compare to their peer group; where they see themselves in the future to tease out their clear point of difference to help them stand out from their crowd. We use this insight to develop both their verbal and visual brand language, making sure that both work together to tell a compelling story.
This insight-driven approach is key to crafting digital experiences that blend compelling narrative storytelling with engaging, brand-led experiences. Transforming corporate websites from purely functional to distinct, memorable experiences for all audiences.
The following case studies show how we’ve helped ambitious businesses redefine how they present themselves online – from global rebrands to growth-focused digital transformations.
Faria
Faria, a global leader in EdTech solutions, was entering a company-defining new chapter but it lacked a clear and compelling position.
We positioned Faria as an innovative leader in a growing, evolving category. Centred on the idea of the ‘Relentless pursuit of better’, we overhauled their website with a bold, new visual identity to engage global audiences and fuel growth.
Hubexo
After private equity investment, Byggfakta needed a brand with global appeal to support its growth ambitions. We renamed the Group as Hubexo, and created a dynamic new visual identity and website that reflected its position as a leader in construction tech.
The new website incorporates the visual identity and messaging, with a modular, scalable design that can grow with the business. The rebrand unifies 26 companies, 33 offices and 2,500 employees across 20+ countries under a single, cohesive vision.
If you are rethinking your corporate website, brand positioning or digital experience, get in touch with the Luminous team to explore how we can help you stand out from the crowd.
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