Two years of telling Lidl’s sustainability story

It is a new format that uses case studies to bring Lidl’s sustainability progress to life. 
The brief was to keep the credibility of a sustainability report in a format that feels more accessible and engaging. Our aim was to show colleagues, customers and suppliers how Lidl’s commitments turn into real action across its sustainability priorities.
We shaped the strategy from day one, setting out the magazine’s ambitions, audiences, key messages and approach. We then worked closely with stakeholders and subject matter experts from across Lidl to turn technical information, data and initiatives into clear, compelling stories.
The design swaps a traditional report layout for an editorial, magazine style that gives Lidl’s sustainability communications a fresh look and feel. Bold imagery, a vibrant colour palette and clear data highlights make the content easy to explore and keep the focus on the people and places behind the progress

The result is a story-led publication that makes Lidl’s sustainability journey easy to follow and gives the business a strong platform for its next full GRI report.

You can find Lidl's sustainability reports here.