

Key process initiatives included:
Creatively, with the brand value of JD Sports’ portfolio being central to its investment case and strategy, we made the most of its exciting retail imagery to reflect the vibrant personality of JD Sports’ consumer brand, as well as showcasing the breadth of its high-street brand portfolio, which includes Size?, Go Outdoors and Millets. Bold typography and strong messaging combine with the imagery in an eye-catching way to create real visual impact.





