Luna Raphael to lead Luminous’ digital offer
Luminous has promoted Luna Raphael to Creative Director and Digital Lead. Luna will lead the agency’s digital offer, with design and storytelling at its core, while overseeing how digital work is shaped and delivered for clients across brand, reporting and sustainability.
Luna has more than 20 years’ experience in multi-channel corporate communications. Over the last few years, she has led Luminous’ digital creative projects and built many of its client relationships. Her work includes Informa’s triple-award-winning Online Annual Review, which reimagined the traditional annual report using AI chat. She has also been behind a range of our corporate website projects, helping clients to activate their brand online and deliver digital communications that appeal to multiple audiences.
Luna’s experience spans a range of sectors from media and technology through to construction and pharma, working with clients such as Faria, SERB, Hubexo, Genuit and PPHE. Many of these projects have gone on to be shortlisted for or win industry awards.
AI creates two risks for corporate content. The first is not being found, or being summarised inaccurately when you are. The second is sounding like everyone else, as AI pulls content towards the same generic middle. Luna will lead a digital offer that tackles both, pairing content built for AI discoverability with creative work that keeps clients distinctive.
“Good digital work needs the right balance of creativity and technology. Too often one leads and the other follows. Luna will make sure they work together, and her creative leadership gives our digital offer a clear point of view.”
— Justin Boucher, Managing Director
“I’m proud to be leading our digital offer and, together with our team, partners and clients, building on the great work we’ve produced so far. We’ll keep shaping digital experiences that are meaningful, engaging and make a real difference to how audiences connect with the organisations we work with.”
— Luna Raphael, Creative Director and Digital Lead
